Brandwidth to Relaunch Guinness World Records Website
August 31, 2006 | David Squires
Guinness World Records have appointed Brandwidth to design and develop the new creative and technical front end for their main website.
In an unprecedented move, all four pitch routes were chosen for development and will be applied over the next 8 months.
"Brandwidth not only presented us with the most creative and technically competent solution but wrapped the whole thing up in two potentially record breaking pitch documents - the world's smallest and the world's widest.
As each of the four proposed routes were equally valid, we took steps to commission them all.
This not only reflects favourably on Brandwidth but helps to reinforce our ever changing world of records" commented Ryan Tunstall, IT / Operations Director, Hit Entertainment Ltd.
"We're delighted to be able to extend our working relationship with GWR" commented Dean Johnson, Brandwidth Creative Director, "our previous work on last year's X Games promotion gave us a valuable insight into the business of record breaking.
From a designer's point of view this is the ideal brief as the subject matter is so varied".
Brandwidth have also been asked to produce a set of flash eyeblasters to promote the new site before, during and after the launch.
The all-new Guinness World Records site will go live on 29th September to coincide with the 2007 book launch.
more: brandwidth.co.uk (220)
173 impressions - 49,126 clicks
