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HLBs Mark Dziersk Gives Podcast on Making Innovation Work

HLB's Mark Dziersk Gives Podcast on Making Innovation Work

November 16, 2006  |  Levent OZLER

Mark Dziersk, Senior Vice President of Design and Marketing for Herbst LaZar Bell Inc. (HLB), is currently being featured in an online podcast entitled, "Making Innovation Work."

The podcast discusses what innovation means specifically to design and product development.

It's the first in a series created by the Industrial Designer's Society of America (IDSA) that will be featured weekly on BusinessWeek.

Widely recognized as an expert in design and new product innovation, Mr. Dziersk is quoted regularly in the Wall Street Journal and other national publications.

At HLB, he's responsible for all aspects of industrial design management, including design quality, program budgets, client contact, human factors research product positioning, and liaison to market research and engineering functions.

Mr. Dziersk is the Executive Editor of Innovation Magazine, and has received numerous awards for design excellence in BusinessWeek and other design competitions.

He has served IDSA in various council and board positions, including President, National Conference Chairman, and Executive Vice President.

He is also an adjunct professor for the Master of Product Development Program at Northwestern University.

more: hlb.com/newsrelease/innovationcast.mov (273)

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Herbst LaZar Bell
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