Designer Cars: "From Munich to Tokyo, hot designers are driving sales more than ever. Who are they? Who's got the right stuff?
March 7, 2004 | bengisu
Never before has design been so vital to an auto maker's success -- maybe even to its survival. Sure, there have always been great-looking cars -- cars that juiced sales and set trends, from the 1950s Cadillacs with their rakish tail fins to Nissan's racy 240Z and the ultra-aerodynamic, arrow-shaped Audi 100. But reliability, horsepower, and handling loomed large then, too, separating brands distinctly in consumers' minds.
Now, a decade-long drive to close the quality and engineering gap among car manufacturers around the world has left the companies competing increasingly on, well, looks
more: businessweek.com/magazine/content/04_07/b3870014.h (191)
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