Nascar Images On-Air Branding ID

Creating an animation that represents a production company is a challenge. It must be epic without being overpowering and most importantly, it must capture the spirit of the company. Felix Design was asked to create a 12sec On-Air branding ID to preceed all Nascar Images television and theatrical productions.

If you think of NASCAR, you think of cars, speed and sound. We wanted to capture the excitement of car racing in a single image. To convey the soul of the sport we chose the heart of the car....the engine.

We asked 3D artist Maurice Caicedo to fly the viewer through an abstract world of engine pistons. The first few seconds introduce a powerful web of multi-textured shapes in motion that eventually reveal the pumping piston machinery. As the engine pieces dis-assemble the camera settles on the construction of the NASCAR Images logo.

Felix design is a Broadcast Design Company built on a foundation of creativity, collaboration and versatility. We create brand identity and motion graphics for networks, TV shows and broadcast advertising. Inspired by a clean design aesthetic and a belief in the power of collaboration, we customize each project's visual approach and production team to arrive at a final product that far exceeds the expected.

Felix Design: http://www.dexigner.com/directory/detail/8365.html

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