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Interior Motives Design Conference 2005The world's top designers and architects gather in Berlin to discuss the future of car design.
Inside the car industry some of the world's most talented designers work out how to create exciting, safe, comfortable and desirable products that exceed the expectations of their customers. Outside the car industry consumer expectations of form and function are advancing faster than many companies can innovate. The result is that there is a shortfall in exciting and emotional products. Yet the demand for them is real. So the question is: How do we mass-produce must-have cars?
With this challenging question Interior Motives magazine will open a very exciting debate at its first Interior Motives Design Conference. This annual forum for leading designers and experts from automotive design and technology, as well as the external design world - such as fashion, architecture and furniture design - aims to provide the design community with the best platform for learning, discussion and advancement within automotive design.
Topics will include: Evolution - how do we speed up the automotive design/development process?; Advancing interior design - emotional design in the absence of speed; Design for "people who don't want a plastic environment"; Working within a challenging environment; Creating cars in a hostile world; Women and car
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Interior Motives Design Conference 2005 (1945)
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