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Italian Sportivity : The New GenerationThrough the study and the planning of a new coupe by Alfa Romeo and a new version of the famous Monster by Ducati, on Wednesday 6th of July the Automobile Museum of Turin will host the exhibition "Italian Sportivity: The New Generation" taken care by the Institute of Applied Arts and Design - Turin.
In fact the two partners have given the students of the Transportation design course from the Institute of Applied Arts and Design- Turin the task of studying the models destined to the market of the next decade.
An important and significant style exercise that will allow, Alfa Romeo as well as Ducati, examine and value new ideas, and why not, new talents.
Study and elaboration in terms of design that could offer interesting spurts for the two products that in their respective areas identify a myth.
The principle that inspires the 2005 edition of the annual Transportation design exhibition from the Institute of Applied Arts and Design Turin is the improvement of the creative process that belongs to an italian way of conceiving style.
We wanted to create around the undiscussed protagonists Alfa Romeo and Ducati, an event that has a soul, that uses the tones of passion and feelings, in order to offer stimulus and emtions to the public.
That is how the Institute of Applied Arts and Design-Turin and ERGO-MODEL from Vol
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Italian Sportivity : The New Generation (1840)
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