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 Coffee Unplugged : 2005 Nespresso Design ContestThe theme of the 2005 Nespresso design contest, Coffee Unplugged, explores the revolution in coffee consumption, free of boundaries and with endless possibilities."Unplugging" themselves from traditional thinking and coffee preparation, students from leading European design schools are invited to bring their vision to life, using either coffee, coffee machines or coffee preparation and tasting accessories as starting points for their creations, and are asked to consider the following questions: How could coffee provide new and innovative moments of indulgence? How will coffee rituals be reinvented to appeal to today's lifestyles? How can coffee be experienced "on-the-move", as a portable beverage within or outside of the home, to fit into our nomadic culture? The registration deadline is October 31 2005. The jury will evaluate the projects, select the ones that are suitable for 3-D models and rank the winners according to the following main criteria : innovative content, design quality and future potential. First-, second- and third-place finishers (and a special mention) will be awarded with a total of € 26,000 in prize money. The results will be announced publicly during the awards ceremony in April 2006 at the Milan Design Fair, where the best works and 3-D models will b More: Coffee Unplugged : 2005 Nespresso Design Contest (3690) |
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