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Japan celebrates Loewy, pioneer of designIt is said of him that he designed everything: from lip-gloss to locomotives. But in Japan Raymond Loewy is best known for the cigarette packet 'Peace', launched onto the market in 1952. Eighteen years after his death, the Tobacco & Salt Museum in Shibuya pays homage to his design genius and ideal of simplicity ("The main goal is not to complicate the already difficult life of the consumer" he often said), illustrating the long career of the father of industrial design.
The Pioneer of Modern Design from 3/13/04 through 5/16/04. Well known in Japan as the designer for Peace Cigarettes, Fujiya candy and Studebaker automobiles, Loewy enormously influenced and contributed to the development of post-war Japan's industrial design movement.
Eighteen years after his death, many of his works still retain their attraction for contemporary consumers and are cherished by them. The exhibition introduces Loewy's work to a new generation of Japanese consumers, the classic designs that continue to influence many modern Japanese designers today.
Until 16.5.2004
Raymond Loewy. Pioneer of Modern Design
Tobacco & Salt Museum.
1-16-8 Jinnan, Shibuya-ku
T +81-3-3476-2041
Source:
www.jti.co.j... (63)
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