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 IDSA National ConferenceThe 2003 IDSA National Conference will be held in New York City from Wednesday, August 13th running through Saturday, August 16th at the Marriott Marquis Hotel in Times Square.
What is Cool?
The question is not, 'what do you think is cool?' The question is, 'what do you think "cool" is?' Cool. A fascinating word! Some designers love it while some hate its very utterance. "Stamp it out! It means transient fashion and trends-nothing to do with innovation." Before you go there, though, explain the phenomenon of "architectural star power" products. While you're at it, take a hard look at your local newsstand.
Source:
www.idsa.org... (35)
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