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Design for Asia Award 2004Europe, America and Japan have traditionally been the source of innovative products, with designs aimed mainly at satisfying more sophisticated markets. In recent decades, however, the trend is changing. The fact that half of the world's population lives in Asia, and that Asians in general are gaining in wealth, presents any business with great development opportunities. The gigantic and maturing Asian market has lured creations that take care of the various needs of Asian consumers. From apparel and accessories, through communications and interiors to product design, the unique characteristics of Asian consumers are becoming important design considerations. Some outstanding designs are even trendsetters that have revolutionized the Asian way of living.
Good designs are an enrichment to life. They bring surprises that enhance psychological well being; their functionalities make living convenient; they take the environment into consideration, they even serve as a public educator, injecting desirable values into our lives. As more and more designs targeting Asian needs have emerged, working, playing and living have also become a lot more enjoyable for people living in this part of the world.
Design for Asia Award (DFA) is a prize presented to companies around the world that have created business successes out of innovativ
Source:
www.dfaaward... (142)
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