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Lovemarks by Design : Explore the Emotional Power of DesignDesign illuminates the emotional meaning of a product for consumers. Whether you are designing shoes or wheelchairs, magazines or sweaters, great designers are inspired by their intimate connection to consumers. Great design is critical to the creation of objects and experiences people love. And Love is the only sustainable competitive advantage.
This is why inspiration matters so much to design. Clearly designers need to be inspired - and consumers, in turn, have to be inspired by what they design.
Not surprisingly, this decade has come to be known as “The Era of Conspicuous Design.” The result? A handful of great designers and a tsunami of design-savvy consumers. The problem? Commodification.
Design is at risk of being taken for granted. Included in everything and meaning nothing. Just another bunch of flowers, another peck on the cheek.
So watch out. The new consumer has new demands. She is not passive, she won’t accept second best and she doesn’t like being ignored.
At Saatchi & Saatchi we look for design to help us create Lovemarks. These are the brands that create Loyalty Beyond Reason. To have a sustainable business in the 21st century demands nothing less.
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Lovemarks by Design : Explore the Emotional Power of Design (1336)
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