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 Agreement Signed Between DDI and BanestoIn September, the Minister for Science and Innovation, Cristina Garmendia, and the president of Banesto, Ana Patricia Botin, signed a collaboration agreement between the financial institution and the Spanish Public Corporation for the Development of Design and Innovation (ddi), in which Banesto offers businesses a line of financing for an initial amount € 100M for design projects.Garmendia pointed out that companies who have been investing in differentiation in all sectors have demonstrated a stronger resistance to the current economic situation. Specifically, a new report published by the Ministry shows that firms investing in R&D increased the productivity of SMEs by 16% and the value of their exports by 18%, as "investing in innovation significantly improves the competitiveness of our SMEs", as noted by the Minister. In addition, companies engaged in a systematic investment in R&D generate more employment and are more stable. This shows that in difficult circumstances, the innovative qualities, which are typical of entrepreneurs, are also a guarantee of success, Garmendia added. added by Levent OZLER |
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 Hyundai Finds Ways to Thrive in a Beleaguered IndustryThese are important times for Hyundai. The Korean company has become an automotive giant, with sales that many analysts think will soon threaten Toyota's sales leadership worldwide.Often accused of taking cues from other cars instead of coming up with its own designs, Hyundai has in the last few years been steadily developing a design language of its own. It was first evident with the Genesis Coupe and continues in the upcoming revamped Sonata. One of the people heading up the effort is Andre Hudson, design manager for Hyundai North America, a 33-year-old designer from Aurora, Colo., and a graduate of Detroit's College for Creative Studies. In a recent interview, he talked about the company's challenges. "... I think with Hyundai trying to establish itself here in America, it's vitally important. Remember in the mid-'80s when Hyundai started selling products here? Hyundai was criticized for doing copycat designs. Well, for the past 10 to 12 years they've been trying to establish themselves as a serious player, and design is important for that." more www.pos... (87) added by Levent OZLER |
 The Helmet ProjectIn a unique partnership with Milwaukee Institute of Art & Design (MIAD), the Harley-Davidson Museum presents a feature exhibit of helmet art and design.An interdisciplinary team of college students worked with the Museum's curatorial staff to create the show, from exhibit fabrication and installation to the art and design on display. The history of helmets comes alive through artifacts from the Harley-Davidson Museum Archives while a first-of-its-kind re-envisioning of the helmet as function and art pushes visual and conceptual boundaries. event (ended) current design events more info www.har... (180) design directory Design Events added by Levent OZLER |
 BDI Team Grows with Two New Staff AppointmentsBritish Design Innovation has welcomed two new members of staff to its Brighton head office.Kate Wilson and Jessica Stead will share the position of PA/Membership Services Administrator by working part-time in job-sharing roles. Born in the UK, Kate Wilson lived in Hong Kong for 14 years before returning to Brighton in 2003. She graduated with a 2:1 for her BSc in Product Design in June, working with charities, medical associations and manufacturing companies to develop an innovative braking system for manual wheelchairs - her final year project, which was exhibited at the New Designers showcase in London. Kate intends to bring her communication and project management skills to her new position while freelancing as a CAD software consultant outside of BDI. "I am excited to be working for such an established and respected organisation as British Design Innovation," she said. Jessica Stead commenced work with BDI on Tuesday 13 October, providing administrative support to the organisation's CEO Maxine Horn, its directors and members. A graduate of Leeds Metropolitan University with a BA Hons in Moving Image Production, Jessica is an independent film-maker who has also worked as a production assistant in television and in a sales-oriented role in the recruitment industry. This new position with British Design Innovation marries both her enthusiasm for art and design and her keen interest in business. design directory BDI > Design Organizations added by Levent OZLER |
 Laurenz Schaffer: New President of the BMW Group's Subsidiary DesignworksUSALaurenz Schaffer, since the year 2000 director of the Munich studio of the BMW Group subsidiary DesignworksUSA, will be taking on the position of the President of the California based company on 1 December 2009."With his many years of experience in numerous areas of design, Laurenz Schaffer has made a significant contribution to strengthening DesignworksUSA as an international driving force of BMW Group Design and in making the studio an appealing partner for external customers. The success of our concept of inter-acting, interdisciplinary transfer of know-how to the mutual benefit of both the BMW Group and external DesignworksUSA clients is largely attributable to Laurenz Schaffer," states Adrian van Hooydonk, Director BMW Group Design. "Working for our brands BMW and MINI and for companies such as Siemens, HEAD, Sony or Starbucks, he and his team in Munich have consistently paved the way for innovative products and strategies." Schaffer, born in 1967, first worked as a product designer with renowned design studios in Stuttgart, Munich, and San Francisco, before joining the Munich studio of BMW Group DesignworksUSA in 1998. In the year 2000 he took over the management of the Munich studio. more Laurenz Schaffer: New President of the BMW Group's Subsidiary DesignworksUSA design directory BMW Group DesignworksUSA > Industrial Design Companies added by Levent OZLER |
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