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 Nissan Releases New Otti MinicarNissan Motor Co., Ltd. has launched a revised version of the popular Otti minicar, which goes on sale today at Nissan dealers in Japan.The Nissan Otti, which debuted in October 2006, is known for its simple, boxy styling and roomy, high utility interior. Marketed under the slogan "SHIFT_365 days: Minicars for daily living," the Otti fits easily into the typical multi-story garage. Key refinements to the new model include redesigned exterior and interior treatments, improved fuel efficiency and reduced emissions, a reorganized grade selection and new exterior colors. Building on its clean, attractive styling, the new Otti features all-new front-end treatments designed to add a level of distinctiveness and a high-texture appearance. more Nissan Releases New Otti Minicar added by Levent OZLER |
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 Beko and PDD Design Robust Family Range CookerA state-of-the-art range cooker has been launched by Beko Plc, one of the UK's White goods suppliers for all cooking, laundry and dishwashing appliances.The Range 90 model, is to be marketed under the Leisure brand Beko Plc's specialist cooking Brand, and is designed to capture the essence of the traditional country kitchen with all the features necessary to meet the demands of modern life. As such, it is ideal for families that want a stylish cooker that can also handle the demands of busy family life. The range cooker sector has grown over the past decade resulting in greater competition within the sector and increased consumer demands. In order to satisfy these demands and stay at the forefront of the market Beko needed a unique edge, and the design of the Range 90 model does just that. The result of a successful partnership between Beko and PDD, provider of integrated design and innovation skills, the design is a modern take on old fashioned style that offers all the necessary robustness without compromising on style. more Beko and PDD Design Robust Family Range Cooker design directory PDD > Industrial Design Companies added by Levent OZLER |
 Award-Winning Australian Designed Little Beetle Baby Chair Launched in USAThe lightweight Australian-designed baby chair that goes everywhere -- the Little Beetle Baby Chair has been awarded the USA's iParenting Media Award for "Excellent Product 2008", and is new to the USA."The Little Beetle Baby Chair is an exciting design that converts adult chairs into safe baby chairs to make getting out and about with young children easier than ever," the CEO of Ozique LLC, Anne Wilde said. "It's a machine washable, fabric, portable baby chair. It weighs only 1/2lb and as it is only the length of a dollar bill when folded into the built-in storage bag, it fits easily in your bag, diaper bag or stroller," she continued. "All you need is a kitchen or casual dining chair and your child can join you at the table without the need for a high chair or bulky booster seat. With only two straps, the Little Beetle Baby Chair is quick and easy to set-up and remove. It's a must-have for trips to the grandparents, eating out, visiting friends or for vacations," she said. more www.ozi... (192) added by Levent OZLER |
 Greengaged at the Design CouncilA fantastic mix of speakers to challenge the design industry on sustainability at The London Design Festival - from chemists to magicians, engineers to entrepreneurs.The programme is announced today for greengaged, the festival's sustainable design hub, running from 15th- 23nd September 2008, at the Design Council in Covent Garden, London. greengaged will explore a different theme in sustainable design each weekday of The London Design Festival. It brings together free debates, seminars, workshops, excursions and exhibitions. Innovative and inspiring speakers include: scientists, engineers, designers, business people, educators, publishers, activists and architects. The full programme is free to attend and open to anyone interested in sustainable design issues. greengaged will also feature an interactive collaboration between curators thomas.matthews and [re]design including an exhibition that will invite visitors to create a collective manifesto/movement towards sustainable design with a display of innovative seating that combine comfort, quality and style - with a passion for sustainability with a twist. greengaged is set to be one of the highlights of this year's festival: it will examine ecological imperatives, and political and social drivers for/against change; it will unpack new cross discipline sustainable design strategies, from product design to graphics, service design to fashion. The event aims to galvanise and equip designers to address a sustainable future, and will feature forward-thinking designers and innovators. event (ended) current design events more info www.gre... (194) design directory The Design Council > Design Organizations added by Levent OZLER |
 Do You Matter?: How Great Design Will Make People Love Your CompanyMore and more companies are coming to understand the competitive advantage offered by outstanding design.With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture. more Do You Matter?: How Great Design Will Make People Love Your Company design directory Do You Matter? > Industrial Design Books added by Levent OZLER |
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