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 BMW C1-E: Concept for a Higher Level of Safety in the CityThis is what a safe, environment-friendly and highly practical single track vehicle for city traffic could look like in the future.BMW Motorrad developed the C1-E study as a contribution to the European safety project eSUM. This study unit is based on the concept of the BMW C1. It is characterized by a very high level of active and passive safety and is driven by an electric motor. The BMW C1-E provides exemplary protection for its rider. This is ensured by the safety cell with the conspicuous roll-over bar which dynamically spans the rider seat in combination with the energy-absorbing impact element at the nose end. A further special point is that the C1-E rider wears a seat-belt. In the study this safety feature is highlighted by red belts and belt buckles. Visually the concept vehicle expresses brand typical sheer driving pleasure and clearly distinguishes itself from typical scooter looks. Its lines are dynamically stretched and flow horizontally with a low visual centre of gravity. The fairing with its windscreen, the luggage space behind the rider and the side stand for effortless parking ensure high suitability for everyday riding combined with a high degree of wind and weather protection. The electric motor employed in the study has been designed for city use and is based on components by the company Vectrix. more BMW C1-E: Concept for a Higher Level of Safety in the City added by Levent OZLER |
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 Australian Innovation Bursts to the Front of the PackThe Packaging Council of Australia (PCA) announced the winners of three National Awards Competitions - the Australian Packaging Awards (for industry), the Southern Cross Awards (for tertiary students) and the National Schools Packaging Design Challenge (for primary and secondary students) - at the Peninsula, Docklands in Melbourne.The Australian Packaging Awards are the premier Awards competition recognising the best of Australia's product packaging, highlighting the outstanding achievements of the industry and opening doors all over the world. This year the highly anticipated PCA Best of Show was awarded to O-I Australia for their Lean+Green Light Weight Wine Bottle Range. Selected from all of the Gold winning entries, the Judges specifically applauded the impact of the lightweight wine bottle range for its sophisticated approach to sustainability and bringing Australian innovation to the attention of the highly competitive global wine market. O-I has successfully reduced the weight of selected wine bottles by 18-28%, saving almost 20,000 tonnes of glass packaging/ annum. As a result, the flow-on effects include a 20% reduction in energy use and a carbon dioxide saving of over 11,130 tonnes per year. Equally impressive is a saving of 12% in water usage per container and overall water savings of 4,720kL per year. The 2009 winners featured strong creative and original design trends demonstrating significant achievements in innovation, functionality and overall point of sale impact. more www.pca... (51) added by Levent OZLER |
 Getting Emotional About Packaging DesignIKEA recently changed the font they use in all of their marketing and packaging to great uproar among their loyal customers, and certainly within the design community.The reason for such a demonstrative reaction to this seemingly insignificant adjustment is clearly based on people's strong (and often subconscious) emotional responses to the way companies communicate their brand message. Packaging is one of the most important brand elements that companies use to connect with their customers and, while many people speak about appealing to consumers on an emotional level through packaging, few know how to accomplish this or how to evaluate their own design work in relation to complex emotional states. Sean O'Connor, Global Director of Client Services at Smart Design, will deliver valuable insight and information to those who leverage brand equity via packaging when he presents his popular talk, Making Emotional Connections with Package Design, as part of GBG's 4th Packaging Forum taking place at the Crown Plaza Amsterdam on October 15th at 14:30. O'Connor explains, "We know emotions drive action, but in order to design effective packaging that connects with people we need to understand where our cognitive reasoning comes from. Then we can progress to how that effects our interactions with graphic design, forms, and shapes." more Getting Emotional About Packaging Design design directory Smart Design > Industrial Design Companies added by Levent OZLER |
 Recycling Kitty Litter on the GoA cardboard kitty litter package to end cat owners' nightmares has won a Swinburne University student a gold medal in the Southern Cross Package Design Awards.The $500 award, won by student Tracey Samaha, presented at Peninsula on the Docklands. Samaha's design takes the fuss out of cleaning up after pets - it forms a tray when opened, has handles for easy transport and is fully recyclable. "I buy kitty litter often and I always find the thin plastic bags impractical to carry," Samaha said. "I designed a new container for it out of biodegradable cardboard." more Recycling Kitty Litter on the Go added by Levent OZLER |
 Digital Primitive #2: PorcupineDesigned by the New York based architects and designers Caterina Tiazzoldi and Eduardo Benamor Duarte (team Tania Branquinho and Mauro Fassino) in collaboration with PASTOFO and POLITROFA, Porcupine is an adaptable chair for hotel lobbies, restaurants and airports waiting areas.Inspired from the fractal growth of a shell, Throw Felt Along Curve is realized in felt an fiber glass. It's design has been generated with a parametric logic - deriving from a Grasshopper application - that allows to reconfigure in accord with the location and user's inputs. more Digital Primitive #2: Porcupine added by Caterina Tiazzoldi |
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