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Pininfarina intends to establish a Research, Design and Engineering Centre in Pune, India within the end of 2008.
Pininfarina and Tata have signed a Letter of Intent wherein Tata will support this Centre in India with contracts and participate with a minority interest.
Pininfarina will be the majority shareholder with management responsibility.
"This agreement witnesses the great attention Pininfarina is dedicating to an emerging and highly developing market such as the Indian one," declared Andrea Pininfarina, Chairman and CEO of Pininfarina S.p.A.
"Thanks to our partner, one of the worldwide major automotive manufacturers with strong roots on the Indian market, we will reach a higher excellence level in the design and engineering sectors".
The Centre - that will be able to provide its services also to other Indian and international automotive manufacturers - enlarges the Pininfarina offer of services to the OEMs, thus strengthening the engineering best cost services developed since 2005 with Pininfarina's Moroccan engineering centre.
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Pininfarina to Set Up a Design Centre in India with Support From Tata
design directory
Pininfarina > Car Design Companies
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Over the past 25 years Physiological Anthropology has focused on Human Adaptability to physical environments using laboratory methods, which controlled some physical factors.
The adaptability was evaluated in terms of body temperature regulation, respiratory and cardiovascular functions and body composition, or physical fitness.
The collected data has been applied to actual space as well as products in daily life through cooperation with business and companies.
One of the aims of Physiological Anthropology is "to conduct research into humans in modern society from both a physiological and a cultural standpoint, in an effort to create a truly healthy and comfortable living environment as rapid advances in Science and Technology are having a profound effect on the human community, in terms of not only lifestyle and culture but the physiological capabilities of the human body as well".
We should now start to pay attention to individual differences in these physiological parameters, which should be considered not as errors, but as natural variation between individuals.
Therefore, we have to make efforts to study the biological characteristics that can explain these similarities and differences.
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The birth of the Ultima Thule range of glassware in 1968, designed by Tapio Wirkkala, tells us a lot about his approach to design.
The form he created for Ultima Thule is based on what is known as the ice glass technique, which Wirkkala was involved with in developing at the Iittala Glassworks.
The rough surface structure characteristic of this technique was achieved by blowing into the mould.
Always the innovator and always keen to roll his sleeves up, Wirkkala did this part of the job himself at first.
Wirkkala worked as a designer at the Iittala Glassworks from 1946 to 1965, when he moved over to his own design company.
He designed a multitude of art pieces for Iittala over the years, many of which received awards at the Milan Triennial in the 1950s.
The first of his mass production designs was the Tapio range, which was launched in 1954 and is still a popular feature of the Iittala range to this day.
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40 Years of Wirkkala's Ultima Thule
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Pecha Kucha Night, originally devised by Astrid Klein and Mark Dytham (Klein Dytham architecture) in 2003, was conceived as a way for young designers to meet, network, and show their creative work in public without the problem of overly-lengthy presentations.
This event format has spread rapidly throughout the world to over 100 cities.
The key element to Pecha Kucha Night is the limited timeframe in which designers can show their work, which avoids the possibility of a long, drawn out presentation.
Each person is allowed 20 images, shown for 20 seconds each, giving them 6 minutes and 40 seconds of fame.
This keeps presentations concise, the interest level up, and gives more people the chance to show.
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Izmir is the next stop in the series of workshops organised by the Design Management Europe Award (DME Award).
During the workshop, Vito Orazem, managing director of the Design Zentrum Nordrhein Westfalen, will give a lecture on the topic "Good Design for Good Business".
The workshop will be held on 29 April 2008 in cooperation with the Turkish project partner Izmir Abigem Consultancy and Training.
The series of workshops that has already been stopping over in Tallin (Estonia), Riga (Latvia) and Vilnius (Lithuania) will now be continued in Izmir and will have its last stop in Ljubljana (Slovenia) in October.
Vito Orazem will discuss the questions why design is so important on globalised markets and how companies may use design to increase their business success.
In doing so he will rely on the more than 50 years of experience of the Design Zentrum Nordrhein Westfalen with regard to design promotion.
The most important means for design promotion is the red dot design award.
This annually announced international design competition is furnishing companies with its "red dot" quality seal so that they may communicate effectively their excellent design performances.
Moreover, the Design Zentrum particularly promotes small- and middle-sized companies with special branch competitions, courses, congresses, publications and exhibitions.
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design directory
Red Dot Design Award > Industrial Design Awards
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