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Lighten Up Call for UK Lighting Designers

Lighten Up: Call for UK Lighting Designers

[re]design are looking for 25 switched-on sustainable UK lighting designs for Lighten Up - a high profile touring exhibition that will launch at 100% Design this September.

The exhibition will then travel to Newcastle Design Event, DE08 and beyond.

Lighten Up will educate, engage and empower; looking beyond the bulb to explore what sustainable lighting means - from energy and material use, to how lights can make us feel.

Lighten Up will showcase the UK's most innovative and desirable domestic lighting design, explore the stories, issues and designers behind the products in the Lighten Up book.

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From Drawing Board to Boardroom Design Goes to B-School

From Drawing Board to Boardroom: Design Goes to B-School

Businesses have learned that to reap the market rewards of true innovation, their bottom-line-focused executives must embrace the value of design.

To this end, top global business schools such as Harvard, UCLA, USC, Stanford, Northwestern, and Insead are now teaching design strategy.

Leading the charge in this new collaboration is RKS, a world-class industrial design firm whose Psycho-Aesthetics design strategy has so demonstrated its effectiveness in creating measurable business results as to have become the focus of a Harvard Business School Case Study.

Professor Elie Ofek of the Harvard Business School invited Ravi Sawhney, CEO, and Ingvald Smith-Kielland, VP of Strategy, to teach Psycho-Aesthetics as part of Harvard's core marketing curriculum in Ofek's Marketing & Innovation class.

Designers and business leaders have long spoken different languages and circulated in different circles.

What was missing was a way for both groups find common ground and leverage their combined talents to achieve new market successes.

Psycho-Aesthetics speaks in a language that's easily understandable by both business executives and design teams.

This RKS-developed strategic tool translates the consumer's emotional needs into quantifiable data for management analysis and evaluation, and ultimately transforms these insights into market-building designs and innovations.

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From Drawing Board to Boardroom: Design Goes to B-School

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RKS > Industrial Design Companies

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How They Work The Hidden World of Dutch Design

How They Work: The Hidden World of Dutch Design

Dutch designers are currently creating quite a stir on the international scene.

What is the secret of their success?

In How They Work photographer Inga Powilleit and stylist Tatjana Quax examine the working methods of seventeen designers, as well as the typically Dutch approach which has made them world-famous: a fanatical attitude towards work, a healthy lack of respect for convention, and a determination to go their own way.

How They Work consists of portraits of the very top of the Dutch design world, which offer readers an honest and revealing look behind the scenes.

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Todman and Jones to Discuss How Design Helps Drive the Companys Business Success

Todman and Jones to Discuss How Design Helps Drive the Company's Business Success

Whirlpool Corporation announced that Michael A. Todman, president, Whirlpool North America and Charles L. Jones, vice president of Global Consumer Design will speak at the Business and Design Conference in New York.

At Whirlpool Corporation, design is intrinsically tied to the success of the company.

Design helps ensure that the company's innovative products appeal to and meet consumers' changing needs and help to drive sales.

Product design is a critical factor in Whirlpool Corporation's approach to differentiating its products in the marketplace.

"At Whirlpool Corporation, we believe that great design is based on a deep and clear understanding of consumer needs and the ability to deliver a great consumer experience," said Todman.

"Our commitment to design is based on a solid understanding of the value of design to business performance."

Todman and Jones will share insights into how Whirlpool connects design to its business strategy and how the company's shift in its approach to design has positively impacted the company's growth.

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Todman and Jones to Discuss How Design Helps Drive the Company's Business Success

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Design Blast International Design Conference

Design Blast: International Design Conference

The word "blast", meaning "shock wave" or "detonation", is also a slang word for having a fantastic time.

With the title Design Blast, the University of Arts and Design in Karlsruhe is staging a one-day conference with the aim of making entertaining, provocative and promising design trends visible.

Altogether six young speakers who, in their mid-thirties stand at the beginning of their careers, will show what new directions and trends can be expected in the future.

In his video Alarm Dance, the Briton Daniel Eatock, will present dance performances to the irritating sound of car alarms.

The Italian Elio Caccavale will show what possibilities biotechnology offers for design.

Also contributing will be the German graphic designers Mario Lombardo and Jan Wilker, who lives in New York, as well as the British product designer Richard Sweeny and designer Daniël van der Velden from the Netherlands.

The conference is curated by Petra Schmidt, who works as a freelance writer and design consultant in Frankfurt.

Petra Schmidt studied theater, film and media sciences and was editor-in-chief of the magazine "form" from 1999 to 2007.

This visionary conference, which will take place on May 23, 2008, in the atrium of the Karlsruhe University of Arts and Design, is admission free for visitors, but space is limited.

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