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 Study Pushes the Button on Intuitive DesignA Queensland University of Technology researcher is looking for volunteers to take part in a study aimed at making contemporary appliances such as dvd players and mobile phones more usable for the elderly.Simon Lawry, from QUT's Faculty of Built Environment and Engineering, said if products were designed based on "intuitive interaction", or using knowledge gained through other experiences, it could give older adults increased independence. Mr Lawry's study involves observing people aged 18 and over using everyday appliances in their homes. He said if a person was already familiar with using certain technology, by adapting that technology to other products, it provided familiarity and freed up cognitive resources. "Previous research has shown that one of the reasons older adults struggle with new technology and using contemporary products is that as they age their cognitive abilities often decline," he said. "A good example is an ATM. When an older person is at an ATM and they are struggling to use it, it is because they are using all of their cognitive resources. "If we can determine what older people are already familiar with - then based on the idea of intuitive use - they should be able to go up to a product and use it without necessarily having to learn to use it." more www.bee... (95) added by Levent OZLER |
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 Clive Roux Chosen as New IDSA Executive DirectorThe Industrial Designers Society of America (IDSA) announced that Clive Roux, IDSA, Chief Marketing Officer for Baumgartens and former design leader with internationally renowned Philips Design, will become IDSA's new executive director.With significant global experience across the design disciplines - including four years working in Africa, seven years in Europe, seven years in Asia and nine years in the US-Roux will bring both design thinking and business management skills to his new role, which will help him represent the Society both within the design world and to the business community. "Over the last 20 years, the IDSA has been a lighthouse guiding my career as a designer living in South Africa, Europe, Hong Kong and now America. To have been given the chance by the IDSA board of directors to develop the inspirational power of the most recognizable organization in the design profession is the most meaningful challenge I have ever faced," Roux said. "The organization and profession face a number of interesting challenges and opportunities that I am convinced will make the IDSA stronger and more valuable for its members. As we raise our eyes and hopes towards the next upward swing in the business cycle, design is the wise choice of competence for companies who want to lead the creation of value and growth again. Can the profession rise to the challenge? I am committed to ensuring we do." more www.ids... (14) design directory IDSA > Industrial Design Organizations added by Levent OZLER |
 Food with Thought: Showcasing Contemporary Interior Products From Six Design CompaniesBased in London's iconic Borough Market, Food with Thought event will be a feast for the eyes as well as the taste buds.This new event will showcase contemporary interior products from a collective of six design companies including loophouse, salt., Timorous Beasties, Kay + Stemmer, Tom Kirk Lighting and Tracy Kendall who will all be creating exclusive items for the occasion. The new products on display will include textiles, rugs, furniture, wallpaper and lighting. Many of them will be made from recycled or sustainable materials and will be specifically themed in relation to the market. event (ended) current design events more info www.foo... (171) design directory Design Events added by Levent OZLER |
 Pininfarina Partners With The Coca-Cola Company on Coca-Cola FreestylePininfarina announced today that it has collaborated with The Coca-Cola Company on the industrial design for its proprietary fountain beverage dispenser known as "Coca-Cola Freestyle".Coca-Cola Freestyle utilizes innovative technology to dispense more than 100 different sparkling and still beverages from a single freestanding unit. The dispenser is entering market testing this summer. The new self-serve fountains have been in development for over four years. Pininfarina Extra - the Company of the Pininfarina Group specialized in product and interior design - collaborated with the Coca-Cola industrial design team to develop the sleek new units. Each unit is touch screen operated, enabling consumers to select from more than 100 brands, including waters, juices, teas, sports drinks and sparkling beverages. "Working for The Coca-Cola Company was an exciting experience - explained Paolo Pininfarina, President and CEO of Pininfarina Extra. "The common ground between Coca-Cola and Pininfarina is innovation. The lines of the Coca-Cola Freestyle were created with the user in mind, paying particular attention to aesthetic innovation and functionality. We believe the result is a product that is essential, advanced, and serviceable." more Pininfarina Partners With The Coca-Cola Company on Coca-Cola Freestyle design directory Pininfarina > Car Design Companies added by Levent OZLER |
 Sustainable Innovation 09: Towards a Low Carbon Innovation RevolutionSustainable Innovation 09 will provide a platform to discuss the future opportunities and challenges related to the design, development and commercialisation of low carbon innovation, technologies, products and services.Sustainable Innovation 09 will include invited and refereed papers from academics, consultants, entrepreneurs, investors, technology providers, designers, sustainability, environment and Corporate Social Responsibility (CSR) managers as well as other business functions. The event will be a unique learning experience, networking space and an opportunity to think. Delegates will come globally from large companies, entrepreneurs, as well as academia, government and non-governmental organisations (NGOs). event (ended) current design events more info www.cfs... (74) design directory The Centre for Sustainable Design: CfSD > Sustainable Design Organizations added by Levent OZLER |
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