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Label Design Anywhere Maximizing the Global Opportunity Minimizing the IP Risk

Design Anywhere: Maximizing the Global Opportunity, Minimizing the IP Risk

Aberdeen Group announced the publication of the recent report, "Design Anywhere: Maximizing the Global Opportunity, Minimizing the IP Risk."

Global design strategies involve significant challenges in the management of distributed design as well as introduce risk in exposed product data and intellectual property.

However, Aberdeen found that effectively managed, a "design anywhere" strategy provides significant benefits, including an average 15% reduction in development time and an average 20% increase in revenue from products launched in new or emerging markets.

"It is easy to think that pursuing a design globalization strategy will automatically result in some significant cost-savings," explains Chad Jackson, Vice President of Aberdeen Group's Design to Deliver Practices.

"However, few companies have found how to best execute on this type of initiative.

For many companies, a global strategy leads to only incremental benefits.

When poorly managed, we found that a global design strategy can result in as much as a 12% increase in development costs."

Companies most successfully addressing the challenges of a global design environment not only shortened development schedules by an average of 15% and achieved an average 20% increase in revenue from products launched in new and emerging markets.

They achieved these benefits while simultaneously reducing development costs by an average of 19%.

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The Future of the Automobile Practical Transportation or Revolutionary Design

The Future of the Automobile: Practical Transportation or Revolutionary Design?

Are cars becoming mundane transportation or does the future hold an exciting and innovative new era in auto design?

This is one of many questions being addressed by a panel of prominent auto designers during the Los Angeles Auto Show on Dec. 3.

Daniel Lyons, Newsweek's Technology Editor, will moderate a revealing discussion with a renowned group of designers including Ian Callum, Director of Design at Jaguar Cars; Derek Jenkins, Director of Design, Mazda North American Operations and Franz von Holzhausen, Chief Designer at Tesla Motors.

Lyons will examine with this notable group of automotive design leaders how new market conditions, tougher environmental regulations and changing consumer preferences will ultimately impact what consumers drive in the future.

During this special Newsweek presented forum, controversial topics surrounding the future of automotive design will be debated.

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The Future of the Automobile: Practical Transportation or Revolutionary Design?

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EunSook Kwon Viewing Plastic Materials Through the Prism of Korean Design

EunSook Kwon: Viewing Plastic Materials Through the Prism of Korean Design

South Korean designer EunSook Kwon has an overarching view of how plastics are perceived as materials, both in Asia and North America, and from the perspective of professional designers and design students alike.

And she has witnessed some dramatic changes in that regard during her varied career.

In addition to consulting for some of the Korea's most innovative manufacturers such as Samsung Electronics and LG, Kwon also taught design in Korea, earned her Ph.D. at Ohio State University, and founded the industrial design program at the University of Houston, where she now serves as a professor and its director.

And a year ago she served as director general of the 21-day Seoul Design Olympiad, which brought more than 2 million people to the South Korean capital in October 2008.

In a video interview at the Industrial Designers Society of America's recent international conference in Miami, Kwon shared her views on how far plastics have come in the eyes of many.

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Design-Design Dictionary

Design-Design Dictionary

Your client from Germany doesn't understand you? Because you are missing the right words?

Not because you are nervous, but because you have reached the limits of your classroom German when it comes to precisely those terms that you require to illustrate the essential details of your design?

Such inevitable speechlessness is the nightmare of all team sessions and can be embarrassing during presentations.

Wouldn't it be helpful in such situations to have a little book that you could pull out of your pocket, and which would contain all the terminology that is not used in everyday German?

"Design-Design" is a practical dictionary that incorporates professional design terminology in German and English.

This little volume is designed to fit into any coat pocket and always be at hand when you need to convey distinctive details and qualities of designs that go beyond classroom-level language.

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Ergonomics Real Design

Ergonomics: Real Design

Often described as the science of everyday life, ergonomics uses the knowledge of human performance in conjunction with design and engineering to create systems, products and services which are safe, efficient and enjoyable to use.

Our size and shape, how we move, what we see, hear and feel and how we think, all this information has been collated and applied by ergonomists to aid the design of both everyday and extraordinary objects.

This engaging exhibition reveals the thought and process behind this science, exploring the theory, principles and methods used and applied to create usable, quality items.

In an increasingly technological society, awareness of ergonomics is of paramount importance for designers and consumers alike.

From the humble tape measure and TV remote control, to the vast and complex areas of transport systems and medical care, ergonomics is the study of how we interact with products, the relationship between man and machine, with the primary aim to optimise this symbiotic affiliation.

Ergonomics is the unsung hero of good design and is often only noticeable by its absence, when a product is badly designed or fails to be user-friendly.

Through prototypes, interactive displays and examples of ergonomically designed pieces including the Sky TV remote and the CERN Control Room, this exhibition reveals the importance that ergonomics plays in creating design for the real world.

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ends Mar 7, 2010
United Kingdom
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