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A year ago, when DNA spoke with retailers and manufacturers of consumer durables, they all agreed that Indian consumer was still very price sensitive.
Design and looks of a product came second on the priority list.
True, they said, there is a niche segment who go for the looks but it's a very high-end small segment, with a bulk of consumers preferring performance over appearance.
Nilesh Gupta, of Vijay Sales, an electronics and consumer durables retail chain, had told DNA Money last June, "Design and appeal still goes secondary.
It takes the lead in very niche high end products.
But in the next two years it will surely become more important.
As of now, pricing is still what the consumer looks at."
The prediction is coming true faster than everyone thought.
The look of an air conditioner or LCD television has begun to matter to majority of those walking into any retail outlet.
Manufacturers know this and are innovating accordingly.
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Levent OZLER
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These seem to be apocalyptic times for designers.
If you happen to be a member of this threatened species, you better look for another calling.
We had just put Pillippe Starck's "Design is dead" fatalism to bed, and then I read Peter Merholz's essay from 2007: "Stop designing products!"
What sounds like another shocker initially, however, turns out to be a milder riff on an old and well-known theme that Merholz himself has been promoting for two years now: "Experience is the product -- and the only thing users care about:"
"When you start with the idea of making a thing, you're artificially limiting what you can deliver.
The reason that many of these exemplar's forward-thinking product design succeed is explicitly because they don't design products.
Products are realized only as necessary artifacts to address customer needs.
What Flickr, Kodak, Apple, and Target all realize is that the experience is the product we deliver, and the only thing that our customers care about."
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Alcoa, the company that invented the pull-top aluminum can, announced today that it has worked with Ball Corporation and Coors Brewing Company to introduce the Vented Wide Mouth Can - the industry's first-ever can with a built-in vent that enables consumers to enjoy a smoother pour.
"In 1962, Alcoa invented the first pull-top aluminum can, which revolutionized the beer and soft drink industries," said Ann Whitty, Vice President and General Manager of Alcoa Rigid Packaging Division.
"This latest invention allows consumers to drink beer out of a can while enjoying a smoother pour, delivering a draft-like experience by reducing the vacuum."
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Ball and Alcoa Help Deliver Latest in Can Innovation
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Organised under the patronage of the Packaging Council of Australia, The Australian Packaging Awards provide companies in the packaging supply chain with the opportunity to showcase their products, packaging and people on a national stage.
The Australian Packaging Awards have helped past winners - attract new clients, reward employees, boost their company profile within the industry and help draw the best talent to their organisation.
With 11 categories to choose from, plus the Best of Show, there are many opportunities for success.
The 2008 PCA Awards Presentation Dinner will be held at the Grand Hyatt Hotel, Melbourne on Thursday, 9th October 2008.
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design directory
Packaging Design Awards
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Levent OZLER
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The quest to discover and implement strategies on the frontier of service design demands a measured blending of creativity and discipline.
Mark Jones and Fran Samalionis probe challenges and pitfalls in the process and outline five steps that leverage positive results.
Their commentary addresses the nuances of such an effort as well the big picture, insights they illustrate with a case study on 1st Source Bank in South Bend, Indiana.
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www.dmi... (158)
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