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Microsoft has shown off a new prototype device called LucidTouch that allows users to control a device from behind, but while still being able to see their fingers.
The concept was shown off alongside a number of new technologies as apart of its TechFest fair, an internal event highlighting key tech from the company's 800 research and development staff.
Blaming the problems of your fingers getting in the way of small screens the concept is a mobile device that addresses this limitation by allowing the user to control the application by touching the back of the device.
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Ten years ago, wireless carriers and mobile phone makers could thrive by offering consumers two or three new options a year.
But now, with nearly 80 percent of Americans owning a mobile phone and hundreds of models available, a company's fate can turn as quickly as a teenage girl's temperament.
These days, designing a new mobile phone can seem something like running a self-help group.
LG Electronics begins by asking focus groups to keep a journal, jotting down feelings about features they like most.
Participants can call a toll-free number to share their emotions about the phone they are testing.
And sometimes they are asked to draw pictures that represent their mood when they hold the phone.
"Our job is to be behaviorists and psychologists," said Ehtisham Rabbani, the vice president for product strategy and marketing at LG.
"We constantly have to be reminding ourselves that we tend to be geek types and our customers are not."
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www.new... (115)
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As clear evidence of the importance of Green technology at CeBIT this year - a greener AA Battery has beaten thousands of global companies to a top GOLD award at this years prestigious global iF Product Design Awards.
The USBCELL AA battery, invented by UK based Moixa Energy, and designed by British Design duo - Simon Daniel & Chris Wright, took one of 50 prestigious iF Gold Product Design Awards, sometimes referred to as a "Design Oscar" at the awards ceremony at CeBIT yesterday for the best global designs of the year against a competition of 2771 entries from 35 countries.
Philips won a Gold for their energy Saving lamps and Apple took 8 awards.
"This demonstrates the importance of Sustainable Design", said Simon Daniel - CEO & Founder of Moixa Energy; "that our AA USBCELL Battery from a small new British company, can beat the worlds best electronics and consumer brands at CeBIT", adding "Today's Portable and wireless devices eat batteries - over 15 billion batteries are now made/thrown away each year - equivalent to a column of batteries to the moon and back, wasting resources, C02 and landfill.
The world needs better battery technology like our USBCELL Rechargeable batteries that can be recharged anywhere from a USB port on a desktop, laptop or games station - making it easier to re-use anywhere, saving hassle, money and waste."
It also helps with the EU Battery directive in helping to reduce landfill.
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design directory
IF International Forum Design Award > Industrial Design Awards
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UK Industrial design and technology demonstrator company, Gusto has created a working autonomous alternative energy park keeper's hut in a Leicestershire park for energy giant E.ON.
Designed by Neil Barron, the hut has a wind turbine which powers a low voltage system with deep cycle battery back up and enough power to run an energy efficient light, charge a mobile phone plus boil a kettle allowing award winning park keeper, Mick Eaton to make about 4 cups of tea per day - bringing a whole new meaning to the idea of green tea!
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design directory
Gusto Design > Industrial Design Companies
design database
Gusto Design
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Sanders is a pioneer in the use of participatory research methods in the design of consumer, office and medical products, spaces, systems, and interfaces.
She has innovated tools and methods for design research for over 20 years.
Since 1986, the Toyota Lecture Series has welcomed eminent speakers who have addressed international movements in art and design as well as the cultural, historical and political currents that shape the creative process.
Toyota Lecture Series are open to public attendance.
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design directory
Art Center College of Design > Design Education
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