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 BMW Group DesignworksUSA Defines Silhouette of Bavaria's Biggest Yacht Ever: The Cruiser 55In January 2009, the BAVARIA Yachtbau GmbH announced BMW Group DesignworksUSA as their new design associate and commissioned the global design consultancy and subsidiary of the BMW Group to support the Giebelstadt boat builder in the realignment of its product portfolio.DesignworksUSA operates in a multitude of industries both for the parent company's three brands as well as for external customers. Together with BAVARIA the consultancy had presented their debut joint project, the Deep Blue 46, at the BOOT Dusseldorf. With this boat the two partners achieved a precision landing. It was recently awarded the trophy "Boat of the Year" at the Croatia Boat Show. The second collaboration of this Bavarian connection is just about to be presented to the public. In April, the Cruiser 55, the biggest BAVARIA yacht to date, will be shown for the very first time at the Salo Nàutic Internacional de Palma on Majorca. For the development of this milestone in the history of BAVARIA, the shipyard pinned its hopes on an extremely electrifying combination of affiliates. While Farr Yacht Design managed the boat construction, the Munich studio of BMW Group DesignworksUSA was responsible for the overall exterior design and styling concept. With the result, the experts at the versatile design consultancy are effortlessly demonstrating that they master the art of sensitive evolution equally well as the techniques of creative revolution. more BMW Group DesignworksUSA Defines Silhouette of Bavaria's Biggest Yacht Ever: The Cruiser 55 design directory BMW Group DesignworksUSA > Industrial Design Companies added by Levent OZLER |
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 The 1130 Table Range: Strikingly Simple, Innovative Yet FamiliarFor Thonet, the Japanese designer Naoto Fukusawa has developed an extending table in wood with a convincing clear and simple form.The piece distinguishes itself through a harmonious interplay between its overall design and the perfectly balanced proportions of its detailing. Familiar, yet also unusual: with the 1130 range Naoto Fukusawa has again succeeded in sensitively reinterpreting an established form. Using classic materials, the resultis a design that unites traditional and contemporary concepts. The project stems from the friendship between James Irvine, creative director at Thonet and the internationally renowned Japanese designer Naoto Fukusawa. Fukasawa's ability to reduce a design to the essential is unmistakably evident in the clear formal language of the 1130 range. His designs are unobtrusive, thus engendering a familiarity that evokes notions of the archetypical. In the 1130 range of tables the rectangular tabletop with its rounded edges sits on four cylindrical legs. The tables come in two different sizes: as an extending variety with two folding leaves contained in the body of the table, and as a simple non-extending variety. more The 1130 Table Range: Strikingly Simple, Innovative Yet Familiar added by Levent OZLER |
 The Distinctive 404 H Barstool by Stefan DiezQuirky, unique and comfortable - just like the whole prize-winning 404 family - Thonet presents the three-legged 404 H barstool by Stefan Diez with its distinctive, saddle-like seat.Sit down and experience the unexpected, yet pleasant, bounce. Stefan Diez once again proves that the Thonet heritage ofwood-working can be interpreted in a contemporary and unconventional way. The seat of the 404 H is an organically-shaped, comfortable saddle that lends the 404 its extraordinary form. The elevation of the rear part of the seat provides overall support, especially for the lower back. On sitting down, the seat has an unexpected springiness, thus enabling an active-even dynamic-sitting experience. The base ring features a slip-resistant and non-abrasive border. The seat is completely embedded into the depth of the legs, which provides the necessary stability and mirrors the backrest of the 404 chairs. more The Distinctive 404 H Barstool by Stefan Diez added by Levent OZLER |
 Sustainable Design: Designing Sustainable Products and ServicesSustainable design processes can improve the sustainability of products and services whilst helping designers and manufacturers reduce costs.Following on from the highly successful invitation-only forum in 2008, BSI British Standards is holding a sustainable design conference and an accompanying workshop to explore best practice across the design industry. As well as updating delegates on the latest sustainable design initiatives and the standards available to assist design processes, the conference includes practical case studies which illustrate how and where sustainability can be built into the design process. This year, the event will feature streamed sessions on four key design areas: product design; packaging; services and events; and communication and graphic design. Plenary sessions will explore how businesses can design sustainably in a recession, and provide clarification on terminology and metrics. Speakers include Martin Charter, Director of The Centre for Sustainable Design and Chris Sherwin, Head of Innovation at Forum for the Future. The pre-conference workshop, Design for remanufacture, aims to enhance understanding of the remanufacturing process, and encourage the design of products and components which enable remanufacture. Delegates will also have the opportunity to take part in discussion sessions and give their opinions on ways of educating and training designers and cross-sector co-operation. event (ended) current design events more info www.bsi... (76) design directory Sustainable Design Events added by Levent OZLER |
 UK's Top Creative Businesses of Tomorrow Identified Industry Gurus to Mentor Them to SuccessLeading lights from the creative industries are being teamed up with twenty four high growth companies to build the world class businesses of tomorrow in a new initiative aimed at boosting the UK's creative industry.The Creative Business Mentor Network run by the National Endowment for Science, Technology and the Arts (NESTA) with delivery partners Pact and Grant Thornton has been designed to unleash the potential of some of the UK's most promising advertising, TV production and digital companies and help them grow into significant players in the sectors. Having been selected from hundreds of entries, each of the twenty four companies has been matched with a highly experienced mentor who will share their years of business and industry experience with their mentee. They will also gain access to practical advice on the challenges of building a creative business with the aim of helping them take the next steps in growing their business and becoming a major contributor to the UK economy. Jon Kingsbury, Director of the Creative Economy at NESTA says: "Creative businesses are highly networked, but getting practical, intelligent advice on business growth, from people who appreciate their sector, is tough to find. Our programme focuses on the highly innovative, creative businesses which will contribute to the creative industries leading the UK out of recession." more UK's Top Creative Businesses of Tomorrow Identified Industry Gurus to Mentor Them to Success design directory NESTA > Design Organizations added by Levent OZLER |
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