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HLB, Dove Unveil Droplet Theme for New Campaign for Real Beauty ProductsHerbst LaZar Bell, the world's largest privately held product development firm, announced recently that it has collaborated with Unilever's internal design team and Dove Global Design Director Richard Seymour to develop a new initiative for Dove's "Campaign for Real Beauty."
The theme of the campaign centers on a droplet design for the new Nourishing Hand Wash products, a never-before-seen look that turns the old bottle upside down and emphasizes the pure natural form of a droplet.
"When Dove initially set out to launch their 'Real Beauty' campaign, they counted on us to help develop a truly beautiful solution," stated Mark Dziersk, Senior Vice President of Design and Marketing for HLB.
"The new hand wash bottles, along with the droplet theme not only illustrate the beauty of this individual product, but also the cohesiveness of the entire 'Real Beauty' product line."
The new package is strategically designed to imitate the shape and curvature of the Dove soap bar, giving it an iconic form factor that communicates the brand promise - a gentle, natural solution for washing hands.
Through its unique "Meaningful Design TM" process, HLB assisted Unilever in implementing a branding campaign around the idea of a droplet that helps emphasize these principles, as well as the sensual curves of the 1/4 moisturizing bar that women love.
more: HLB, Dove Unveil Droplet Theme for New Campaign for Real Beauty Products
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Herbst LaZar Bell > Industrial Design Companies
January 9, 2007 | Viewed 27,214 time(s)
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