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&made Taxi ServiceIn 2006, &made was launched at the Salone Internazionale Del Mobile 2006.
To promote this young Design Company, the two designers rented a car in Milan as transport, cheap accomodation and to give complimentary rides to "VIP and Press".
Two hundred invites were sent out before the event to retailiers, editors, writers, manufacturers, event organisers, directors and other design companies offerering a taxi service "with free rides to private views and parties".
The &made Taxi Service was a huge success.
It provided an opportunity to meet and greet, to gain invaluable contacts, and with a portfolio at hand in the taxi it was an opportunity to exhibit exclusively to the those in the industry.
It offered an insight into the design world and a taste of one of the busiest design events at the cheapest cost.
&made will be returning to the Salone Internazionale Del Mobile in 2007 with the &made Taxi Service.
This coming years event aims to open opportunities to young designers in Britain who are near to graduation and seeking employment.
It aims to promote both students and Universities, with twenty students from five different Universities, the fleet will include ten taxis.
more: &made Taxi Service
22/2/2007 | Viewed 23,203 time(s)
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