Michelin Challenge Design 2008Whether your vocation is marketing, manufacturing or design, a license to "throw away the book" and take a "clean sheet approach" is a welcome, but often rare opportunity.
For the last six years, Michelin Challenge Design has been the catalyst for design students, design firms, professional designers from top car companies, and individual designers from all over the world to do just that, and have their work exhibited at a major international auto show in support of a central theme.
Over a thousand designers in more than 70 countries have enthusiastically answered Michelin's call and today the tire maker announced the 2008 Challenge theme: create vehicles with attributes that make smaller vehicles safer, particularly in urban environments, entitled "Sharing the Road - Big Safety/Small Vehicles".
"Rising energy costs, urban congestion and environmental concerns are all contributing to increased interest in smaller vehicles, but consumers are often hesitant to consider smaller vehicles due to real and perceived safety concerns," said Tom Chubb, vice president of marketing for Michelin Automotive Industry Division.
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