Ammunition: Robert Brunner's New Design Group

Opening this July, Robert Brunner's new San Francisco and Padova, Italy based product design and development consultancy "Ammunition" will offer client-based design consulting services, as well as product and brand development projects done in partnership with other businesses.

Brunner is currently a partner in the world-renowned international consultancy Pentagram Design and is former head of industrial design of Apple Computer.

He will resign his position as Pentagram partner in July to take on his new role as CEO of Ammunition, bringing his accomplished product design team with him to the new venture.

"Great products are not just good design. That is the minimum." says Brunner.

"Highly successful products are about powerful ideas that are communicated to the consumer through all aspects of what they experience with them.

These are the products that change industries and businesses.

Ammunition will be focused entirely around the ability to create and communicate great ideas though the product, its brand and surrounding experience."

Brunner plans to maintain his links with Pentagram.

"We will continue to collaborate and share clients with Pentagram.

This ongoing relationship will extend our capabilities at Ammunition.

Pentagram is an amazing group of talented people."