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HLB's Martha Cotton Addresses Potential Pitfalls to Doing Good Research WorkThere frequently is a frustrating phenomenon of one particular aspect of the kind of work user researchers do: when the job is done well, what has illuminated about a user experience becomes so instantly accepted by either the client or design team (or both), that all the rigor and effort that went into getting there becomes invisible.
Additionally, user experience professionals are frequently called to measure their value via traditional business metrics, and while this can be done on occasion, frequently the best ways to describe their impact is through compelling stories that in some business situations can be seen to matter less than what a spreadsheet says.
Enter Martha Cotton, Vice President of Research for HLB, who will be offering her expertise as part of the 2007 Computer-Human Interaction Forum of Oregon (CHIFOO) Program Series.
Her seminar, entitled, "Making the Invisible Visible: The Problem With Doing Good Work." will examine these phenomena and offer ways to reclaim some visibility and give voice to the value of research, especially in ways that promote the value of the work in business contexts.
The talk takes place Wednesday, June 6th at the World Trade Center in downtown Portland, OR.
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HLB > Industrial Design Companies
May 31, 2007 | Viewed 23,270 time(s)
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