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Bridging the Gap From Design to Marketing: Steve McGrewIntegrating design and marketing strategy is a challenge indeed.
How often have we seen products with great potential fail due to a loss of direction or ineffective marketing?
This is a growing concern, particularly within larger organizations in which product development and marketing strategy are often not driven from an integrated platform.
Thursday, June 21 at 1pm EDT, Steve McGrew, Creative Director, Philips Design will explore how Bridging the Gap From Product Design to Marketing Strategy can enable clear design direction and changes to business processes.
You will learn how to develop strategic tools and get them adopted within an organization in order to guide product design and maintain integrity and relevance through to the creation of effective marketing communication.
more: www.dmi.org/dmi/html/education/se... (111)
design directory:
Design Management Institute > Design Organizations
June 16, 2007 | Viewed 20,383 time(s)
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