Driving Customer Loyalty Through Design

What makes people passionate about a product?

What's the difference between a forgettable product and one that gets people talking?

Success requires grounding your development approach in a deep understanding of user psychology.

Companies often see the time and money invested in product development go to waste simply because the final result doesn't accurately reflect the needs and expectations of the customers who have to use the product.

On Tuesday, July 10 at 1pm EDT, Jesse James Garrett, co-founder and President of Adaptive Path, looks at ways to build customer insight into your designs so that they resonate with your audience and build customer loyalty.

Jesse's tools and concepts have been published in more than a dozen languages and his book, The Elements of User Experience is considered one of the seminal works on user-centered design.

PC World magazine recently named Jesse one of the "50 Most Important People on the Web" for his contributions.

Access this online seminar from your desktop, or participate with your team in a conference room, making this a very cost-effective educational experience.