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Electrolux Ultrasilencer Special Edition: a Fusion of Scandinavian Design ExcellenceElectrolux has always been inspired by its Scandinavian heritage.
Now an innovative collaboration between the company and leading Swedish designer Pia Wallén has created a remarkable special edition of one of its most successful products.
Electrolux invited Wallén to produce her own interpretation of the Ultrasilencer, one of the world's quietest vacuum cleaners.
The result is startling in its simplicity.
Best-known for her felt slippers and "Crux" blanket, Pia Wallén uses traditional Swedish materials and techniques in new ways.
Functionality, simplicity and the contemporary interpretation of traditional Scandinavian crafts are themes that run through her work.
With the Ultrasilencer, she found inspiration in the extraordinary quietness of the cleaner.
It reminded her of the most beautiful sound she knows - the sound of falling snow.
The result? An Ultrasilencer that is as easy on the eyes as it is the ears.
Totally white, the design is boldly unconventional and as fresh as a layer of Scandinavian snow.
But in Pia Wallén's work, there is always a touch of humour.
Flashes of bright orange on some of the machine's functions echo the colour of guide poles that are used to mark pathways through the wintery Swedish landscape.
Like all great ideas, this special edition Ultrasilencer is deceptively simple.
It blurs the line between art and appliance.
more: www.electrolux.com/specialedition... (384)
design directory:
Electrolux > Industrial Design Manufacturers
16/10/2007 | Viewed 17,088 time(s)
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