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Redesigning DesignDesign is more than hot graphics and shiny lemon squeezers, says the Design Council's new chairman.
After "gangsta rapper", perhaps, the last word to pop into your head if you spotted Sir Michael Bichard in a crowd is "designer".
He has no complicated spectacles, no fancy hairstyle, no Day-Glo threads.
He is, he says, a "boring bureaucrat", though one, I suspect, with a cheeky side.
There's no tie garnishing his monotone suit, for a start.
And is that a John Rocha belt? And why is there a zip inexplicably sewn into the hem of his trousers, form trouncing any notion of function? A designer detail - a dead giveaway.
This bureaucrat has aspirations. This paper-pusher has dreams. The man may be grey, but it's designer grey.
The perfect choice for the new chairman of the Design Council.
"I'd always had a bit of an interest in design," Bichard confesses. "I'd have loved to have been an architect, but I couldn't draw.
My art teacher said I was the most boring pupil he'd ever had. So I didn't regard it as a serious option. Law was a safe bet.
I was from a work-ing-class family - though I don't want to play that card - who'd never had anyone go to university.
The possibility of becoming a lawyer was unbelievable."
more: entertainment.timesonline.co.uk/t... (43)
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The Design Council > Design Organizations
January 7, 2008 | Viewed 17,549 time(s)
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