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Transforming into Dell 20 The Customers Strategic Role in Design Innovation

Transforming into Dell 2.0: The Customer's Strategic Role in Design Innovation

This is a behind-the-scenes look at a corporate metamorphosis.

Policies giving rise to Dell's notable record of past achievements were no longer sustaining growth; a new vision was essential.

Kristina Goodrich reveals where Dell is headed today as it blends an awareness of marketplace realities with a nuanced assessment of user preferences.

The result is an array of cutting-edge products that are renewing sales and the company's brand.

more: www.dmi.org/dmi/html/publications... (152)

design directory: DMI > Design Organizations


January 11, 2008 | Viewed 20,639 time(s)
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