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New Centre Has Designs on Innovative RevolutionDesign is at the heart of innovation, whether it is the Dyson vacuum cleaner, or Trevor Baylis's clockwork radio.
But Britain needs a lot more successes such as these if it is to compete in a global economy, according to Nick Leon, the director of Tanaka Business School's newly opened innovation centre, Design London.
Leon is on a mission to reshape the MBA, with its traditional focus on management and finance, by injecting a hefty dose of creativity and by encouraging students to work with designers, scientists and engineers.
MBA students will spend time learning approaches to creative problem-solving from industrial designers and they will help budding designers and innovators to launch products and businesses.
Leon says: "My message to MBA students is if you just want to optimise your professional and managerial skills then please go somewhere else.
We want our students to understand the power of design within the new businesses they are creating."
more: www.timesonline.co.uk/tol/life_an... (42)
January 22, 2008 | Viewed 25,387 time(s)
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