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Design Strategies for Technology AdoptionInnovation is one thing; success in the marketplace, quite another.
Alonzo Canada, Pete Mortensen, and Dev Patnaik offer a framework in which design becomes the channel for uniting these two realities.
Identifying five clusters of users-innovators, early adopters, early majority, late majority, and laggards-and numerous handson examples, this trio of authors advocates tailoring designs to the priorities of each group.
more: www.dmi.org/dmi/html/publications... (114)
March 8, 2008 | Viewed 27,982 time(s)
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