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Sony's Design Offensive: Comeback Through DesignSince the great stock exchange crash in 2000 the stock price of the Japanese electronics manufacturer Sony has never really recovered.
In the past year alone, it dropped by about 27 percentage points at the Frankfurt Stock Exchange.
Unlike its competitors Sony showed not much resistance against this slump in the past five years.
In contrast, Apple, Samsung, LG Electronics or Philips, improved their stock prices more or less been steeply in the past few years.
With a comprehensive design offensive the Japanese electronics manufacturer seems to control this negative trend struggling to regain market shares it has lost over the past years to more flexible and aggressive competitors.
For decades, Sony has been a synonym for the latest technologies combined with excellent and original design.
Thereby, it has succeeded again and again to launch innovations on the market that became symbols and cultural assets worldwide.
We have only to think of the first transistor television set in the world, Walkman, PlayStation or Aibo the computer dog.
Consequently, Sony has been honoured with the red dot design award: design team of the year, the highest award of the design world.
However, after the turn of the millennium the company lacked major investments and seemed to become rather cumbersome.
Now the electronics group is remembering its former strength with regard to design and innovation.
It is starting out to create new icons.
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design directory:
Sony > Industrial Design Manufacturers
May 2, 2008 | Viewed 24,028 time(s)
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