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Design Conversations, Not ProductsThese seem to be apocalyptic times for designers.
If you happen to be a member of this threatened species, you better look for another calling.
We had just put Pillippe Starck's "Design is dead" fatalism to bed, and then I read Peter Merholz's essay from 2007: "Stop designing products!"
What sounds like another shocker initially, however, turns out to be a milder riff on an old and well-known theme that Merholz himself has been promoting for two years now: "Experience is the product -- and the only thing users care about:"
"When you start with the idea of making a thing, you're artificially limiting what you can deliver.
The reason that many of these exemplar's forward-thinking product design succeed is explicitly because they don't design products.
Products are realized only as necessary artifacts to address customer needs.
What Flickr, Kodak, Apple, and Target all realize is that the experience is the product we deliver, and the only thing that our customers care about."
more: www.cnet.com/8301-13641_1-9935717... (88)
May 6, 2008 | Viewed 22,313 time(s)
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