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Consumers Go for Design Over PriceA year ago, when DNA spoke with retailers and manufacturers of consumer durables, they all agreed that Indian consumer was still very price sensitive.
Design and looks of a product came second on the priority list.
True, they said, there is a niche segment who go for the looks but it's a very high-end small segment, with a bulk of consumers preferring performance over appearance.
Nilesh Gupta, of Vijay Sales, an electronics and consumer durables retail chain, had told DNA Money last June, "Design and appeal still goes secondary.
It takes the lead in very niche high end products.
But in the next two years it will surely become more important.
As of now, pricing is still what the consumer looks at."
The prediction is coming true faster than everyone thought.
The look of an air conditioner or LCD television has begun to matter to majority of those walking into any retail outlet.
Manufacturers know this and are innovating accordingly.
more: sify.com/finance/fullstory.php?id... (157)
May 6, 2008 | Viewed 28,684 time(s)
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