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How a Cool College Internship Led to the Discovery of Hot Design TalentWhat started as a semester-long design studio class at one of the top-ranked industrial design programs in the country not only led one shining student, Bethany Klausing, to a summer internship and full-time job upon graduation at Emerson Ceiling Fans, but also secured her spot as one of the most dynamic emerging design talents in the industry.
"Create an air circulating device."
That was the instruction given to junior-year students at Auburn University's School of Industrial Design in Auburn, Ala., from leaders at Emerson Ceiling Fans, the company that invented the A/C-powered ceiling fan more than 100 years ago.
The Origami - the ceiling fan that Bethany created as part of her school project in May 2006 - is now on the cover of Emerson Ceiling Fan's 2008 catalog.
Now working full-time at Emerson, she also developed a whole line of ceiling fans for the company, the Elite Series, the segment that is still seeing growth in spite of the housing slumps and home improvement markets.
Another fan in the new collection, the Tureen, is also a product of designs presented in the class.
Steve Cox, vice president and general manager of Emerson Ceiling Fans said, "Thanks to our partnership with Auburn University, we were able to discover raw talent and nurture her skills in all aspects of ceiling fan design.
Bethany brings a fresh perspective to the industry.
Whether it's finding a new way to attach the blades or different ideas for the motor housing, she makes everyone reconsider how to approach ceiling fan design."
more: www.emersonfans.com/catalog_detai... (139)
May 6, 2008 | Viewed 31,933 time(s)
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