Robert Radi Celebrates 15 Years of Product Design and Development

Robert Radi, an award-winning designer based in Beverly Hills, California, has reached a new career milestone today: 15 years of product design and development done right.

Radi still approaches every new Project with the same enthusiasm and ambition that set him apart fifteen years ago and landed him the first Product Design Account.

"I offer the constant striving to create a product that is best suited to the client, the market, and the consumer" said Radi.

"In order to do that, we try to understand the entire context for the design, from its place in a company's brand strategy to its tooling in the factory to its future role in a consumer's everyday life.

By incorporating these elements into the design process, we are able to produce work that is relevant, intelligent, and, of course, aesthetically pleasing."

Radi is best known for some of his most commercially successful designs-including Personal Microdermabrasion and Consumer Product projects -- that have collectively generated more than $200 million in sales.