At Design Ability Pininfarina Focuses on Design That is Accessible to All

The Design Ability exhibition, which will be held in the Pinin Room at the Pininfarina plant in Cambiano (Turin) will be inaugurated on November 14, 2008.

To mark Torino 2008 World Design Capital, Pininfarina Extra, in collaboration with Polytechnic of Torino, the IED, the AbleToEnjoy company and CEAN, will exhibit innovative solutions that combine design and practicality, allowing environments and products to be enjoyed by a wide public with different perceptive, motor and cognitive abilities.

The exhibition will be open to the public, free of charge, on Saturday and Sunday, November 15 and 16, from 9am to 6pm.

Design Ability aims to underline the importance of design in every area of our lives.

A journey to discover the most innovative contributions of contemporary design, aimed at overcoming the conflict between man and his environment.

Through the projects developed by Pininfarina Extra and its partners, visitors will be able to discover design that is accessible to everyone, objects, equipment and environments that can be enjoyed autonomously by users with different requirements and abilities, including people whose functions are limited because of their age or as a result of malformations, disabilities or traumatic events.