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The Tolerance for Poorly Designed Products is Decreasing Dramatically

The Tolerance for Poorly Designed Products is Decreasing Dramatically

In the time it takes for most of us to settle into a chair, Bryce Rutter, the Canadian-born founder and chief executive officer of St. Louis-based ergonomic-design firm Metaphase Design Group, has deconstructed it, pinpointed its failings and figured out how to make it better.

Rutter's brand of ergonomics, though, isn't of the big, unsightly office-chair variety.

Rather, his creations are as style-minded as they are handy, marrying industrial design with kinesiology, both of which he is schooled in.

For the past 25 years, Rutter has been applying his expertise in a slew of industries, overseeing the ergonomic research behind everything from a sleek mouse design for Microsoft in 1993 to spa-inspired tweezers and pedicure products for Revlon.

More recently, he has focused his sights on outdoor grills, designing his own line of compact, eco-friendly barbecues.

He is also set to launch a "green" cooking charcoal made from ground coconut shells that give off water vapour.

Paying a visit to Toronto recently, Rutter spoke to Globe Style about the beauty and necessity of good ergonomic design, whether it's for toothbrushes or luxury cars.

more: www.theglobeandmail.com/servlet/s... (26)

design directory: Metaphase > Industrial Design Companies


August 7, 2008 | Viewed 10,542 time(s)

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