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Procter & Gamble Looks Toward Design Thinking"Design thinking" may seem like just another new buzzword in the lexicon of innovation, but Procter & Gamble is using the approach to change its culture.
Leadership is listening, learning, and deploying; cross-functional teams are cracking vexing problems across its business landscape; and visualization, prototyping, and iteration are facilitating communication internally and with customers like never before.
Here's a look inside one of the most intriguing change management efforts going on in Corporate America today.
more: business.newsfactor.com/story.xht... (125)
August 8, 2008 | Viewed 6,625 time(s)
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