Behind the Design of the BMW 7 Series

Have you eve wondered what goes behind the scene, before a car actually goes into production?

What are the steps in the design process? How is it done?

The BMW Group's process of designing a new vehicle and finding the ideal shape is based on a concept of keen competition.

In the development of each new model, several design teams compete with one another in their design of the exterior and interior in a truly creative contest.