LG Electronics Opens New U.S. Design Center

LG Electronics today announced the relocation of its U.S. Design Center from Englewood Cliffs, NJ to the heart of New York City.

The design center, located in Union Square, will be charged with developing stylish and innovative products that meet the needs of American consumers, while further supporting LG's premium brand positioning in consumer electronics, digital appliances and mobile communications.

Focusing specifically on industrial design, the center will look to incorporate U.S. consumer preferences into LG products as well as augment product development and design capabilities.

"LG is committed to delivering style with substance across our product categories, and to do that we must constantly push the boundaries of design" said Michael Ahn, CEO LG Electronics North America.

"With the relocation and expansion of the design center we are bringing together some of the world's best designers.

Through their vision and our holistic product development process we will continue to develop new and innovative products that are refined, trend-setting and contemporary."