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Put design in its rightful placeAmong the major mistakes made by local small and medium enterprises today is the tendency to overlook the inherent importance of a product's design.
In fact, according to a Universiti Teknologi Mara lecturer, young creative minds can contribute to the branding of products.
"The problem with SMEs today is a lack of awareness of the benefits that can be reaped from research and development, which can improve the quality and branding of a product in the long run," says Mohd Shaleh Mujir, lecturer and industry correspondent for UiTM's Faculty of Art & Design in Shah Alam.
He recommended that designers be given more prominent roles in company operations as an incentive for more people to enter the profession, and thus enhancing the quality of designs for local products.
However, a company's attitude is not the only element in need of change. Designers themselves must adapt their designs to satisfy the innovation-hungry, convenience-seekin g consumers of today.
"Designers must understand the concept of universality. This means that their products can be adopted by the widest possible range of people.
more: thestar.com.my/news/story.asp?fil... (36)
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30/5/2004 | Viewed 5,432 time(s)
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