NIKE Considered Design: Products That Redefine Performance and Sustainability

NIKE announced Nike Considered Design, its latest products which combine sustainability principles with the newest innovations for sport.

While Nike has delivered consumers Considered products for several years, for the first time, Nike Considered Design will be featured in all of Nike's six key categories: basketball, running, football, women's training, men's training and sportswear, as well as in tennis and All Condition Gear.

For example, Nike's best selling running shoe, the Pegasus, celebrating its 25th anniversary, is the first pinnacle running shoe to be Nike Considered Design.

"As we look at how we design and develop products and run our global business, it's not enough to be solving the challenges of today," said President and CEO Mark Parker.

"We are designing for the sustainable economy of tomorrow, and for us that means using fewer resources, more sustainable materials and renewable energy to produce new products."

The goal of Nike Considered Design is to create performance innovation products that minimize environmental impact by reducing waste throughout the design and development process, use environmentally preferred materials, and eliminate toxics.

Nike designers are now expected to make smart, sustainable design choices at the start of their creative process which has led to Nike's most extensive Considered Design range of product to date.