Jaguar Supports the World's Leading Designers at the RSA Royal Designers for Industry Awards

Jaguar is joining forces with the RSA to celebrate the work of some of the world's leading designs at the 2008 Royal Designers for Industry Awards.

The partnership is a natural fit for the brand following critical acclaim of Jaguar's stunning new design language developed under Design Director, Ian Callum.

Both the XK sports car and the award winning XF make a definitive statement - design at the very heart of Jaguar's philosophy to build beautiful, fast cars desired the world over.

Ian, who was this earlier this month recipient of the prestigious 2008 "Walpole Award for British Luxury Design Talent" said of the partnership: "At Jaguar we consider design to be one of the most important attributes for the brand and are creating a new wave of beautiful and modern cars, cars that Sir William Lyons - a man of great vision and incredible understanding of form and function would be proud of.

I am delighted that Jaguar is working with the RSA to support these awards, it is after all only fitting as Sir William himself was awarded an RDI in 1954."

This year's awards will honour talented designers Max Fordham, Sam Hecht, Sarah King, Luke Pearson and Tom Lloyd for their outstanding contribution in the fields of engineering, textile and product design.

The ceremony will also see international designers including Andrea Branzi, James Carpenter, Dries Van Noten and Sori Yanagi receive honorary RDI awards - the highest design honour bestowed in the UK.