Super Contemporary is the spirit of London design, past, present and future.
The exhibition celebrates and examines the creative magnetism of London and its enduring reputation as a beacon of design.
The Design Museum has joined forces with Beefeater 24 to showcase 12 new commissions from London's most dynamic creative's to explore what it is that attracts the world's leading designers to study, work and live in the city.
The 12 commissions from London's future stars and its current elite, including fashion designer Paul Smith, architect Thomas Heatherwick and product designer Ron Arad, form the centre of the exhibition.
Their brief was to give something back to the metropolis in which they have made their name, and their designs, to be revealed in the exhibition, reflect acute and varied observations on London life.
A unique collection of personal maps will also be on show, giving a rare peek into London's creative networks and what excites and drives them.



