We live in interesting and challenging times.
Research, innovation, design, packaging, and in-store are no different... and in fact, may lead the way for these interesting and challenging times.
The pressures of competition, economics, and economy have generated interesting behaviors from both sides of the business and creative relationship.
John Gleason will lend his unique perspective (20+ years at P&G), and his direct involvement into (and for) both sides of the creative relationship.
He will offer insights regarding themes and trends that will continue challenge creative relationships and the effectiveness and value of the various ways to converse with consumers.
He will also offer some insights and ideas as to the opportunities that might help you thrive in these challenging times, as well.


