DMI Webinar: Best Practices in Ethnography

While many organizations are now conducting field research as an integral part of their product definition process, teams continue to struggle with efficiently planning, gathering, and analyzing qualitative research data, and turning it into actionable result.

User research is an integral activity for successful product teams, but it has the potential to become invasive-causing interruptions and administrative overhead and generating too much non-actionable data-if not managed appropriately.

Join Rob Tannen, PhD, Director of Research, Bresslergroup on Wednesday, August 5 at 1:00pm EDT to discuss tools and techniques for Best Practices in Ethnography to improve the speed and benefits of user research.