The design industry has a love/hate relationship with longevity; it's likely the most hated, and most revered concept in our current cultural landscape.
We love most what is temporary, what is considered "now," yet at the same time, we respect those few things that somehow manage to escape inevitable extinction in the context of our ever-evolving world.
During a time when businesses are folding by the dozens, it stands to reason that longevity-the ability to survive and prosper over time-would become a "now" kind of commodity.
Join John Barratt, Teague president and CEO, as he shares insights from great design lessons learned: how to design with the times, how to sell without selling out, how to give without giving up, and how to stay on top once you've hit rock bottom.
Founded just a few short years before the Great Depression, Teague, now in its 83rd year of business and in the midst of its 15th recession, has learned a thing or two about the design business and what it takes to keep on keepin' on.



